Case study 01
National real estate technology marketplace
Redy
Redy was a national two sided marketplace connecting home sellers with competing real estate agents. The business needed more than registrations. It needed a repeatable path from qualified agent to proposal, walkthrough, seller selection, and revenue.
The operating challenge
Agent activity crossed acquisition, onboarding, support, marketplace participation, and transaction outcomes, but ownership and visibility were fragmented.
What I built
I built and led the agent acquisition and enablement function from the ground up. I owned lifecycle strategy, demos, onboarding, reactivation, HubSpot automation, team coaching, operating processes, and weekly executive KPI reporting.
How it changed the business
The function moved from disconnected activity to a measurable operating system that linked agent engagement directly to marketplace performance and realized revenue.
Results across 419 working listings
Additional scale: 700+ approved registrations, 100+ live demos and onboardings, 179,000 HubSpot workflow enrollments, and 655+ measurable goal completions across an approximately 18,000 agent user base.
